Insistence on awareness of contemporary culture begs a crucial question. How can we apply the Bible to current cultures if we are ignorant of the ancient cultures from which the Bible originates? The text doesn’t mean today what it never meant then. As the publishers of BIBBC put it, We are far removed from the time and culture of the biblical world, and this distance easily leads to misunderstanding and misinterpretation. Our understanding and appreciation of God’s Word increase exponentially when we know the historical and cultural context in which the biblical books were written.